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Statistical Methods in Marketing Research
Škraňka, Ivan ; Janalík, Lukáš (referee) ; Chalupský, Vladimír (advisor)
Master’s thesis is focused on marketing research. The goal of this research is to know and describe the prospects and their perception of the product. Beside this goal the thesis demonstrates possible use of general statistical induction in the field of marketing research. The object of the research are social units carrying business in agriculture, forestry, timbering and building industry.
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Návrh marketingové a obchodní strategie pro začínající startup v oblasti prodeje IT služeb
Vošmerová, Lucie
Vošmerová, L. Marketing and business strategy for IT services sale start up. Bachelor thesis. Brno: Mendel University, 2020. The bachelor thesis is focused on an IT services sale start up. For this start up is created marketing and business strategy. The strategy is based on situation analysis which includes a market environment and primary and secondary data. The questionnaire is also a part of the bachelor thesis. Because of segmentation, targeting, positioning and found information is created marketing and business strategy using marketing mix. The target of the strategy is raised public awareness of start up’s services.
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Visitors' Satisfaction in South Bohemia (Krumlovsko and Podkletí Tourist Area)
MITÁŠOVÁ, Hana
The main goal of this work was to identify factors influencing the satisfaction of tourists visiting the region of Krumlovsko and PodKletí and evaluating the conformity of the visitors' expectations and the reality. In these areas, the quality and quality of the supply of primary and secondary tourism was perceived in terms of demand. Finally, on the basis of the outcomes of this work, certain measures were introduced in order to improve the satisfaction of the parties involved in the tourist industry of the Krumlovsko and PodKletí regions.
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Statistical Methods in Marketing Research
Škraňka, Ivan ; Janalík, Lukáš (referee) ; Chalupský, Vladimír (advisor)
Master’s thesis is focused on marketing research. The goal of this research is to know and describe the prospects and their perception of the product. Beside this goal the thesis demonstrates possible use of general statistical induction in the field of marketing research. The object of the research are social units carrying business in agriculture, forestry, timbering and building industry.
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Buyer decision process in travel and tourism
Batulková, Monika ; Koudelka, Jan (advisor) ; Dvořáková, Jitka (referee)
The aim of this diploma thesis is to analyze a buyer decision process of consumers in travel industry with a focus on outgoing tourism. The diploma thesis is divided in six parts. The first part focuses on theory of consumer behavior followed by marketing of services with an emphasis on tourism. Next part covers buyer decision process of consumers in travel industry based on results from analysis of a questionnaire. These results are integrated with agency data. A summary of acquired results is compared to all phases of buyer decision process at the end of this thesis.
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